Copy
Headlines, primary text, the whole ad — including how it addresses the reader, and what it promises will happen to them.
Included in every ad scan
Sellers are spending $20,000 a year replacing burned ad accounts.
Vetted checks the ad before Meta does — your copy, your creative, and where the ad points — and shows you how to say it instead.
High-trust infrastructure doesn't protect your creative. It just means one bad hook burns something you paid five figures for.
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Vetted — Scan report
Scan report
New scanA gamble with account standingGuarantees, universal efficacy, monetary/quantified promises
In your copy
“Guaranteed to melt stubborn belly fat in 30 days.”
A guaranteed, time-boxed physical outcome is exactly the pattern the bot is trained to catch. It reads as a promise your product can’t make for everyone.
Policy: Unrealistic Outcomes policy.
Rewrite — same selling intent, no known trigger
Give it 30 days as part of your routine — and if it’s not for you, our refund policy has you covered.
Regulatory exposure — FTC/FDAClaim parity
On your landing page · FAQ section
“Clinically proven to end joint pain for good.”
The page promises what the ad only implies — and the ad is graded on its destination. A disease-treatment claim here creates FTC/FDA exposure for the whole funnel.
Policy: Landing-page review — the destination is evaluated with the ad.
Meta reads your landing page too
Your ad inherits the page's violations — most documented account restrictions start at the destination, not the ad.
The problem
Meta's enforcement is automated, probabilistic, and unforgiving
Ads get rejected over a single phrase. Sellers guess, or run on Facebook-group folklore — and the ad account is the business.
- Rejections accumulate
- They aren’t isolated events. Each one feeds an account-level profile — enough of them and the account, not the ad, gets restricted.
- Enforcement is retroactive
- Ads that ran for months get pulled in review waves, and the old violations still count against you.
- Appeals mostly fail
- Once an account is restricted, you’re arguing with the same automation that flagged it. Prevention is the play, not remediation.
One scan reads everything Meta reads
Sellers proofread the caption and call it done. The bot doesn't stop there — so neither does the scan.
Creative
The overlay text and what the image or video depicts. In the ads we analyze, the aggressive claim usually lives here — not in the caption.
Still and video creatives included
Landing page
The destination, plus its FAQ, science, and policy pages. Most documented account restrictions start at the page, not the ad.
Its own meter — crawled in full
From paste to ship-ready in one pass
01
Paste your ad
Copy, image or video creative, the landing-page link — or all three at once. One box, no setup, no pixel to install.
02
Get your flags
Each flag quotes the exact phrase, names the policy it trips, and explains the risk in plain language — no jargon to decode.
03
Copy the rewrite
Every fixable flag comes with a rewrite that keeps the selling intent with no known trigger. Paste it back into Ads Manager and ship.
Built on Meta's published advertising policies — and on what enforcement actually does with them.
Every flag cites the policy it trips — not a vibe. And because the written rules and the bot's behavior aren't the same thing, the grading is calibrated against real ad outcomes: what actually runs, and what actually gets accounts restricted.
See how grading worksTwo plans, priced for how often you ship
Every scan includes the full report — flags, plain-language reasons, and rewrites. Pro removes the ceiling.
Free
Check an ad before it ships.
$0/ month
- 5 ad scans a month — copy and creative
- 1 landing-page scan a month
- Full rewrites included
Pro
For weekly shippersFor brands shipping ads every week.
$49/ month
- Unlimited ad scans — copy and creative
- 20 landing-page scans a month
- Unlimited re-scans until it’s clean
Start free — upgrade from inside the app whenever you're ready.
Frequently asked questions
Straight answers — in this category, the honest ones matter more than the comfortable ones.
No — and be wary of anything that says otherwise. Meta’s enforcement is erratic; identical ads can meet different fates. What Vetted makes sure of is that you aren’t handing the bot a legitimate reason. That’s the part you control.
Your ad account is the business.
Check the ad before Meta does — five free scans a month, no card required.